
From a small trade fair to an international trade show, TON Media makes sure the energy and impact of your presence is preserved.
























You invest thousands of euros in a trade show presence. The stand build, the staff, the demos, everything has to be right. But once the stand is packed up, that investment disappears from view.
TON Media is your photographer on the show floor. We capture visitors, interactions, speakers and atmosphere, and deliver ready-to-post content for your social media, website and next edition.

Photographed at:
























A selection from recent trade show assignments, Jaarbeurs Utrecht, RAI Amsterdam, Fira Barcelona and more.








From build-up to audience, keynotes, stand visits, interaction and details. Nothing is missed.
AI-generated captions for Instagram, LinkedIn and Facebook. Per tone, per platform, ready to publish.
The same day or the next morning you have the best images ready to use.
Experiences from organisers and artists we had the pleasure of photographing.
“Working with Michiel was pleasant and professional from day one. He quickly understands what you need and delivers visuals that are not only beautiful, but also truly effective for marketing and communication. Reliable, sharp, and great to work with.”
“Michiel was only at our stand at NOT for a short while, but he captured the Mad Science atmosphere in no time. We had a great conversation and he enthusiastically shared his beautiful photos. Really well done — we couldn’t be happier!”
“What amazing photos Michiel took at the Vakantiebeurs in Utrecht. An eye for detail, taking the time for the perfect shot — I spotted it immediately, after 25 years in the photography trade myself!”
An impression of how TON Media captures a trade show day.
The questions trade show organisers ask us most.
Yes. For large trade shows we deploy a team of photographers working simultaneously in different locations. That way no stand, session or activity is underexposed, however large the venue. We agree the distribution in advance based on your layout and programme.
For multi-day shows we deliver a first selection of the strongest images at the end of each day. That way you can publish content that same evening while the event is still running. The full edited selection follows within 24 hours of the final day.
Absolutely, and it's a real advantage for you as the organiser. Exhibitors who receive quality images of their stand appreciate it and are more likely to return for the next edition. We can provide separate download folders per stand, or a central gallery everyone can access.
Show floors are a photographic challenge: fluorescent light, dark corners, bright stand displays and shifting light from presentations. We work with professional cameras and lenses that deliver sharp, well-exposed images even in difficult lighting, without distracting flashes.
Yes, and for trade shows that's especially valuable. The first day is always different from the third, the crowds differ, visitors are more relaxed, there are different activities. Multi-day presence gives a more complete picture and more variety in the final selection.
Then we deploy multiple photographers, each covering their own item. We work with the same style and colour tone, so the end result is one coherent whole, even though the images were taken in different places.
Yes, that's exactly our added value. After the event you receive not just the photos but also ready-to-post content for Instagram, LinkedIn and Facebook, per topic and per tone. Via a personal preview link you can review, edit and download everything in one click.
For large international trade shows we recommend getting in touch at least four to six weeks ahead, so we can align the planning and any team setup. Smaller events can sometimes be arranged at shorter notice, get in touch and we'll see what's possible.
Tell us about your event. Michiel replies personally, usually within a day.
Book a free call →Or email directly: michiel@tonmedia.com