Trade show photography
at TechniShow.
The leading manufacturing trade fair calls for images that bring technology to life. TON Media captures machines, demonstrations and connections.
In short
TON Media is an event photographer for trade shows in the Netherlands and photographs TechniShow at Jaarbeurs Utrecht: machinery, live demonstrations and stand reports for exhibitors and organisers. You receive edited, royalty-free images within 24 hours, plus ready-to-post social media content. Book via tonmedia.com or michiel@tonmedia.com; replies usually within a day.
Manufacturing
at its best.
TechniShow at Jaarbeurs Utrecht is the leading stage for production technology in the Benelux: running machines, live demonstrations and halls full of technical professionals who come to see, compare and buy.
Photographing machinery on a busy show floor is a craft of its own: moving parts, reflective metal and shifting light. TON Media combines technical precision with an eye for the people around it, because TechniShow too is ultimately about connection.
Exhibitor or organiser?
We work for both — with a different focus. Pick whichever applies to you.
Make your stand pay off
You invest heavily in your trade show presence. We make sure that investment keeps paying off, long after the stand is packed up.
- ✓Coverage of your stand, team and products
- ✓The conversations and deals that really matter
- ✓Images that keep working on LinkedIn and in sales
Capture the whole show
From build-up to keynote and audience: we capture the complete event, so you can sell the next edition with the images of this one.
- ✓Full coverage of the entire venue
- ✓Atmosphere, sessions, speakers and visitors
- ✓Separate folders per stand for your exhibitors
Photographed at:
Work
A selection of images from TechniShow and other trade fairs at Jaarbeurs Utrecht.
What you get
Technology brought to life
Machines, demonstrations and product details captured sharply, even in difficult light and with reflective metal.
Ready-to-post social content
AI-generated captions for Instagram, LinkedIn and Facebook. Per tone, per platform, ready to publish.
Images within 24 hours
A first selection at the end of every show day, so you can post that same evening.
Everything we can do for you
Two specialisms, one team. Always all-in: post-processing, usage rights and travel costs are included in the project price.
Photography
A photographer on the show floor for half a day or a full day, on site at least 30 minutes early and fully briefed.
- ✓Preview selection on the spot, ready to share on social media
- ✓Full post-processing and delivery within 24 hours
- ✓Royalty-free images in web format and high resolution
- ✓Online gallery, easy to share with exhibitors and partners
- ✓Live photo stream on big screens during the event
- ✓Additional photographers for large shows or multiple halls
Videography
A videographer with camera, lighting and audio kit, for footage that sums up your show and keeps telling its story.
- ✓Aftermovie of 30–90 seconds, incl. music licence and graphics
- ✓Same-day highlight reel: online while the event is still running
- ✓Sponsor promo edit: interview cut aimed at sponsor acquisition
- ✓Vertical (9:16) for social and 16:9 for screens
- ✓Audio recording for quotes and interviews
- ✓Subtitles in Dutch and/or English
Drone footage
Aerial photos and video via a certified drone pilot, where the venue and regulations allow.
Photo & video combined
Separate specialists per discipline, scheduled and briefed together for one consistent result.
Everything all-in
Shoot, post-processing, royalty-free usage and travel costs in one project price. No hidden fees.
See it in action
An impression of how TON Media captures a trade show day.
What clients say
Experiences from organisers we had the pleasure of photographing.
“Working with Michiel was pleasant and professional from day one. He quickly understands what you need and delivers visuals that are not only beautiful, but also truly effective for marketing and communication. Reliable, sharp, and great to work with.”
“What amazing photos Michiel took at the Vakantiebeurs in Utrecht. An eye for detail, taking the time for the perfect shot — I spotted it immediately, after 25 years in the photography trade myself!”
Need a trade show photographer at TechniShow?
TON Media provides trade show photography at trade fairs across the Netherlands and shoots very regularly at Jaarbeurs Utrecht. We know the halls, the light and the logistics, and it shows in the images.
Organising or exhibiting at a different show? Have a look at our trade shows & expos page or get in touch directly.
Frequently asked questions
What exhibitors and organisers ask us about photography at TechniShow.
Yes, that is exactly where we make the difference at TechniShow. Moving machinery, reflective metal and mixed hall lighting require the right technique and lenses. We shoot without distracting flashes, so demonstrations can simply continue.
Both. For organisers we capture the complete show; for exhibitors we create stand reports with your stand, team, machines and customer conversations. Mention your role when you get in touch.
Yes. We deliver the images royalty-free for your organisation, so you can also use them towards dealers, partners and in product documentation. We put the exact agreements in the quote up front.
At the end of every show day we deliver a first selection, so you can post that same evening while TechniShow is still running. The full edited selection follows within 24 hours of the final day.
That depends on the number of days, the number of photographers and how you want to use the images. You always receive a tailored quote, including post-processing, travel costs and royalty-free use. We usually reply within a day.
Yes. Short demo clips for social media and aftermovies of your stand presence are among the options. Mention it in your request and we’ll include it in the proposal.
Request your trade show photography
Tell us briefly about your show. Michiel replies personally, usually within a day.
Exhibiting at the next TechniShow?
Tell us about your stand or event at Jaarbeurs Utrecht. Michiel replies personally, usually within a day.
Book a free call →Or email directly: michiel@tonmedia.com
