
The largest education event in the Benelux deserves images with the same energy as the show floor. TON Media captures your NOT presence, from stand to keynote.
In short
TON Media is an event photographer for trade shows in the Netherlands and photographs NOT (Nationale Onderwijstentoonstelling) at Jaarbeurs Utrecht, for organisers as well as exhibitors. You receive edited, royalty-free images of your stand, team and visitors within 24 hours, plus ready-to-post social media content. Book via tonmedia.com or michiel@tonmedia.com; replies usually within a day.
NOT (Nationale Onderwijstentoonstelling) at Jaarbeurs Utrecht is where the education sector comes together. Teachers, school leaders and administrators discover teaching methods, learning materials and ed-tech, and for exhibitors it is the moment to meet the education market in person.
TON Media photographs NOT with a team that knows the Jaarbeurs venue inside out. We capture your stand, demos, conversations and atmosphere, and deliver images that keep you visible during and long after the show.

We work for both — with a different focus. Pick whichever applies to you.
You invest heavily in your trade show presence. We make sure that investment keeps paying off, long after the stand is packed up.
From build-up to keynote and audience: we capture the complete event, so you can sell the next edition with the images of this one.
Photographed at:
























A selection of images from NOT and other trade shows at Jaarbeurs Utrecht.








Images of your stand, team and products that keep working after NOT, on LinkedIn, your website and in sales material.
AI-generated captions for Instagram, LinkedIn and Facebook. Per tone, per platform, ready to publish.
A first selection at the end of every show day, so you can post that same evening.
Two specialisms, one team. Always all-in: post-processing, usage rights and travel costs are included in the project price.
A photographer on the show floor for half a day or a full day, on site at least 30 minutes early and fully briefed.
A videographer with camera, lighting and audio kit, for footage that sums up your show and keeps telling its story.
Aerial photos and video via a certified drone pilot, where the venue and regulations allow.
Separate specialists per discipline, scheduled and briefed together for one consistent result.
Shoot, post-processing, royalty-free usage and travel costs in one project price. No hidden fees.
An impression of how TON Media captures a trade show day.
Experiences from organisers we had the pleasure of photographing.
“Michiel was only at our stand at NOT for a short while, but he captured the Mad Science atmosphere in no time. We had a great conversation and he enthusiastically shared his beautiful photos. Really well done — we couldn’t be happier!”
“Working with Michiel was pleasant and professional from day one. He quickly understands what you need and delivers visuals that are not only beautiful, but also truly effective for marketing and communication. Reliable, sharp, and great to work with.”
TON Media specialises in trade show photography and shoots at Jaarbeurs Utrecht all year round, from NOT to trade fairs and congresses. We know the halls, the light and the walking routes, and it shows in the images.
Organising or exhibiting at a different show? Have a look at our trade shows & expos page or get in touch directly.
What exhibitors and organisers ask us about photography at NOT.
Both. For organisers we capture the complete event: show floor, sessions, audience and atmosphere. For exhibitors we create stand reports: your stand, team, demos and the conversations with visitors. Mention your role when you get in touch and we’ll tailor the proposal.
At the end of every show day we deliver a first selection of the strongest images, so you can publish content that same evening while NOT is still running. The full edited selection follows within 24 hours of the final day.
Yes, and we recommend it. Every show day differs in crowds, audience and programme. Multi-day coverage gives a more complete picture and far more variety in the final selection.
Yes, we photograph there very regularly. We know the halls, entrances, lighting conditions and logistics, so we are productive from minute one.
That depends on the number of days, the number of photographers and how you want to use the images. You always receive a tailored quote, including post-processing, travel costs and royalty-free use of the images. We usually reply within a day.
Yes. Alongside photography we produce aftermovies and short social clips of your stand presence. Mention it in your request and we’ll include it in the proposal.
Tell us briefly about your show. Michiel replies personally, usually within a day.
Tell us about your stand or event at Jaarbeurs Utrecht. Michiel replies personally, usually within a day.
Book a free call →Or email directly: michiel@tonmedia.com